Good rant by Seth Godin about what people want.
Customers want to be special and receive special treatment, but not like too special (they're not a celebrity).
Special means different. Different means as a unique person. Not as part of a segment, but as a real customer.
Customer Relationship Marketing is key. Not the technical (Siebel/Oracle) CRM, but really managing the relationship with every individual and unique customer and building the company around that customer.
It's all about being customer centric, building a true and valued relationship and an authentic story.
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1 comment:
I love the authentic story based on the true and valued relationship with the customer :-)
Corporate blogging is all about that. But the world does not need any more boring corporate blogs. We do, however, need a great one ... from you?!
Cheers Stefan
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