Social Media 5 Curves

Rogers Adoption Curve toegepast op social media door Kherize5 blog:

1. Innovators = Gadget Guy/Gal
They are the first ones to try anything new, the ones in line at midnight to get the latest product. They are on every social media site and search for more. People trust them as they were first.

2. Early Adopter = The Engager
They watched the innovators closely and then came on board. Engagers share, talk and tend to be the opinion leaders.

3. Early Majority = The Flip Flops
They have arrived but still not sure where they fit in and will abandon ship if enough people say to. They are easily persuaded as they try and grasp it all.

4. Late Majority = The Sharer
They follow the rules and step in, watch and read others and share that information. Original content will come in time ... as they think and ponder what will they say that people will care about.

5. Laggards = The See I Did It
Which is followed by "now leave me alone" and "what is all the hype." Their interaction level is low, profile not really touched but they do have one.